Simplifying Website Translation Workflows to Significantly Reduce Costs and Workload

Tokyo – Bloomstreet Inc. (Headquarters: Chuo-ku, Tokyo; President & CEO: Junichi Takayama, hereinafter “Bloomstreet”), a company supporting global businesses entering the Japanese market, has officially launched a new “One-Stop AI Translation and Implementation Service” for foreign-affiliated corporations in Japan.

The service streamlines the entire process—from AI-powered translation to website implementation—into a single workflow. By eliminating the need for traditional outsourcing steps such as per-word billing, multiple vendor communications, and approval procedures, the solution significantly reduces both translation costs and turnaround time. Through a unified point of contact covering translation to web deployment, Bloomstreet enables corporate teams to work more efficiently and effectively.

Service Overview

Challenges

For many Japan subsidiaries of global companies, corporate websites are regularly updated by referencing the latest English content—such as product pages, solution pages, and case studies—from their overseas headquarters. Local teams then selectively adapt and publish content that best fits the Japanese market. Each time an update was needed, the staff had to request translations from external vendors.

However, because translation needs arise irregularly, every request involved a series of repetitive administrative steps: contacting the translation company, reviewing quotations, and obtaining internal approvals.

In addition, the pay-per-character pricing model created fluctuating translation costs, while post-delivery proofreading added further workload. After receiving the translated files, local staff also had to coordinate with internal and external teams to implement the content on the website—effectively acting as a project hub. This fragmented process led to significant communication overhead and inefficiency.

Features

Bloomstreet provides multilingual website management and content updates—including Japanese localization—for global companies operating in Japan.

The company’s new AI-powered translation service leverages the latest advances in generative AI, customized with each client’s proprietary terminology database and style guide. This customization enables the AI to produce highly accurate translations that require minimal manual editing by Japanese staff.

Once the translation is finalized, Bloomstreet directly implements the content onto the client’s website, ensuring a seamless and efficient localization process from translation to deployment.

Jun Takayama, CEO of Bloomstreet Inc., commented:

“Many Japan subsidiaries of global corporations operate with lean teams, and we have long sought ways to reduce their heavy operational workload.
By pre-training generative AI models with each company’s accumulated translation terminology, we can now deliver translations that rival those produced by traditional translation agencies.
By combining this advanced translation capability with our extensive experience in website operations, we are now able to offer a truly one-stop service that covers everything from translation to web implementation.”

About Bloomstreet Inc.

Founded in August 2014, Bloomstreet Inc. provides strategic marketing support for global enterprises seeking to expand into the Japanese market.
The company offers end-to-end services—from developing marketing strategies tailored to Japanese search behavior to providing web localization that aligns with Japanese consumer preferences—helping clients maximize lead generation and business growth in Japan.

With a dedicated bilingual team working closely with overseas headquarters, Bloomstreet bridges cultural and linguistic gaps to ensure deeper market understanding and smoother penetration of products and services into the Japanese market.

For Media Inquiries

Bloomstreet Inc.
E-mail: info@bloomstreet.jp